Hi, I’m Alex Beauchamp

Alex Beauchamp

First things first – I don’t really have a mustache.

I’m a consumer-centric, strategic, and out of the box thinker with a love of storytelling and pushing creative boundaries without sacrificing business objectives. I’m known as a marketing leader for consistently building, rebuilding and leading brands that have had an impact on culture, technology, and consumers.

With marketing leadership roles at Airbnb, Hulu, Anthropologie, Edmunds, Citrix, and Direct Relief, I built out their first Content and Social media strategies, teams and campaigns including brand strategy, guidelines, POV, creative direction/production, budgets, KPIs and organizations. I’ve also worked as an in-house consultant with UGG Australia, Apple, Medium and M&C Saatchi to help create new, innovative, content, marketing, and social frameworks, teams and campaigns.

At ease in complex organizations,  acting as change enthusiast and being a servant leader, I take my energy from the people I work with and try to focus on making a long term impact. I like to lead from inspiration and influence less than from direction setting, but I don’t shying away from decision making. I’m International minded, curious, self-educated, excited by tough challenges and purpose driven.

A little toot, toot: a lot of my social media and digital campaigns are official case studies at Instagram, Google, Twitter, and Facebook. A lot of my content and creative work has won Shortys, Webby’s, Skifties, Cannes Lions awards, and two SXSW Award Nominations. And I’ve garnered earned media from Mashable, New York Times, Fast Company and Adweek, just to name a few.

Awards

US Search Awards: Best Use Of Social Media In A Search Campaign (Edmunds)
Skifties: Most Effective Brand on Social Media  (Airbnb)
Skifties: Best Social Media Presence – Booking Site & Tool (Airbnb)
Webby Awards: 2015 People’s Choice: Online Film and Video (Airbnb)
Cannes Lion: Mobile Craft- Use of Data (Airbnb)
Shorty Awards: Best Brand on Instagram (Airbnb)
Shorty Awards: Best Integrated Campaign Honorable Mention (Airbnb)
Shorty Awards: Finalist in MULTI-PLATFORM CAMPAIGN (Airbnb)
Skifties: Best Social Media Presence – Booking Site & Tool (Airbnb)
Slideshare: Hot Presentation Of The Week for Online Brand Management Presentation (Citrix)
Slideshare: Top Presentation Of The Day for Holistic Social Business presentation (Citrix)
Women of the Web and Technology Award
Webby Awards: Finalist for Best Youth Site (Disney)
Web Awards: Outstanding Achievement in Web Development (Disney)
SXSW Web Award Finalist (Girls Guide to City Life)
Gawker Media Pick Of The Week (Girls Guide to City Life)

Interviews

American Marketing Association Podcast: How to create & market content with Airbnb and UGG Australia
Interview on How I produce Airbnb’s Content
Interview Google For Non-Profits for my work with Google & Direct Relief
Workshop on The Holistic Approach to Using Social Media for Business.
Workshop on Social Media 101 for Non-Profits
MOCCA Executive Forum  on The Intersection of Social Media & Marketing
Zappos Delivering Happiness Speaker: Things That Inspire
Speaker at CBS Social Media Conference Online Brand Management
peaker at Inbound Marketing Summit  on Social Business: Application of the Theory
Panelist on SXSW Interactive Boss Lady: Creating and Doing Business Online
Speaker & Workshop 27th Annual Kentucky Womens Writers Conference
Interview on CBC RadioCross Country Check Up Show  Should we travel more in Canada?
Interview on Current TV Google News oncreating a company online

Press

Fast Company: The Airbnb Effect: Use Rewards To Turn Your Company Into A Movement
Mashable: Airbnb’s Content and Social Media campaign for the NYC Marathon
New York Times: How Airbnb’s social media won the NYC Marathons
Contently: How Airbnb is using content marketing to stay on top
Adweek: IHeartUGG & activation gets 17M views.
White House: Invited for the Travel Abroad Summit
Mashable: How Brands Should Create Social Media Teams (#6)
Wall Street Journal: Twitter What Works
Bust Magazine Featured Writer