Airbnb Content Strategy by Alex Beauchamp

Interview: Airbnb Content Strategy

Whether you’re a big or a small brand, it’s really about thinking about humanity and your audience. Having started my own online businesses as a one-woman show years ago, I completely understand that if you don’t have copywriters, an art department and a video team, you think you’re never going to be able to tell great stories. But you can. Every piece of content you put out has the ...

Crossroads of Should and Must

The Crossroads of Should and Must is an incredibly beautiful, thought provoking and brutally real read on Medium how to live who you are and why it’s so important (and often hard to do). I highly encourage you to read it no matter where you are in your career or your life and let it inspire you, even if you think you know this all already or don’t ever feel you could could. There are two ...

What Luxury Means to a Brand

“Luxury is the possibility to stay close to your customers, and do things that you know they will love. It’s about subtlety and details. It’s about service. I cannot accept a place where people are badly received. I can’t imagine spending several thousand dollars on something and the salesclerk gets annoyed because you took fifteen minutes to look. Luxury is not consumerism. It is educating ...

Crisis Management For Brands

In the past five years I’ve worked with a lot of brands get into social media in a holistic, useful, human way. Each of the companies had unique internal organizations, brand voice, industry (retail, software, online content, hollywood PR) and different external goals. But after working with several companies and their different needs, I began to realise an overall process that was needed ...
Boss Lady Panel at SXSW

SXSW Panel: Boss Lady

Finally the podcast from the panel I did at SXSW in March is up. Listening to it I felt really proud (yes, even with the embarrassment of realising I talked about vomit) of all that we said in it. The advice that Emira, Lauren, Jenny and Vickie shared I think is really valuable and I hope the fun we had really came through. “Successful, creative and self-taught entrepreneurs (from graphic ...
Where Are All The Women In Tech

Women In Tech

My response to Jeffery Zeldman’s Women in Web design: In 1984 I received my first Apple II computer and coded endlessly with “the turtle.” A few years later I begged my parents for a computer (just a blank PC) and they thought I was crazy (a pretty little cute 14 year old girl wanting a what? This was 1987 after all). I began coding games in DOS Basic in between rounds of playing with Barbie ...