ProFlowers #HintHint Campaign

Learning that only 1 in 5 women like roses but 4 out of 5 men send them during Valentines day was gold for my work with ProFlowers. I created the #hinthint campaign so women could ‘hint’ via social what bouquet they wanted. Each day we’d post a new bouquet to social media and women would share the image to their network (and hopeful sweetheart). I worked with site, PR and creative on this campaign which generated over 3M impressions, 1.5M engagements and over $250K in revenue within one week. I also created a post-campaign content/social media strategy that gave tips on how to care for flowers as well as DIY ideas on transforming a received bouquet to retain all the new customers we received as part of the campaign.