Provide Commerce had recently purchased RedEnvelope.com and was hoping to bring it back to its former glory. Knowing that it was one of the first online sites for gift buying, I created a campaign utilizing influencers who knew the brand from before.
The #CrushOnYou campaign consisted of reaching out to Go Mighty and Alt Summit to form a partnership since I had only 4 weeks and $2,500 for an activation. The goal was to help connect creatives at the conference by getting them to attend a party in which we’d have them create valentines and secretly post them.
In exchange for creating valentines, RedEnvelope gifted each attendee a small, unique gift as well as a connection to their crush. It was the brands first Influencer Activation and event and by leveraging my personal network of influencers and a partner I generated over 6,500 social mentions on Twitter in 2 days by 500 influential attendees with only $2,500 spend as well as brand awareness, affinity and new partners who wanted to create content for the brand.